Adaptation of gastronomy companies to the requirements of economy 5.0 : a case study

Abstract

PURPOSE: The aim of the article is to analyze the impact of Economy 5.0 on the functioning of catering companies, with particular emphasis on the role of digital technologies, robotization, pro-ecological solutions and a human-centric approach to the customer. The study focuses on the identification of activities implemented by Chata Polaka in the context of adaptation to the challenges of the new economic paradigm.

DESIGN/METHODOLOGY/APPROACH: The study was based on the method of a qualitative interview conducted in July 2025 with the manager of Chata Polaka. On the basis of the answers obtained, an original qualitative inventory was developed, which enabled the categorization and analysis of initiatives implemented in areas important for Economy 5.0.

FINDINGS: The results of the survey indicate that the surveyed company is implementing integrated digital solutions, analytical tools, elements of robotization and sustainability practices, while strengthening relationships with customers and suppliers. The analysis confirms that the synergy of technology and human-centric values can support operational efficiency and build a sustainable competitive advantage in the catering sector.

PRACTICAL IMPLICATIONS: The results obtained can be the basis for developing a digital transformation strategy for catering companies that want to adapt to the requirements of Economy 5.0. The presented solutions are universal and can be adapted in various industry segments.

ORIGINALITY/VALUE: The added value of the article is the presentation of an empirical case study showing the practical implementation of the assumptions of Economy 5.0 in the catering sector. The combination of technological, pro-ecological and human-centric perspectives is a unique contribution to related literature.