The unseen role of AI in everyday decision-making

Abstract

PURPOSE: The aim of this article is to analyze the applications of artificial intelligence in less visible aspects of human life, with particular emphasis on travel, social media, online shopping, and digital entertainment.

DESIGN/METHODOLOGY/APPROACH: The study reviews scientific literature on algorithms used in these areas, including methods of machine learning, deep learning, and natural language processing.

FINDINGS: The results indicate that AI significantly enhances the personalization of user experiences, thereby improving the efficiency of interactions across various digital systems.

PRACTICAL IMPLEMENTATION: The conclusions highlight the growing importance of AI in everyday life, as well as its potential for further automation and optimization of user processes.

ORIGINALITY/VALUE: The findings indicate that AI substantially improves the personalization of user experiences and enhances the efficiency of interactions with digital systems. The study underscores the increasing role of AI in daily practices and points to its potential for further automation and optimization of user-related processes.