Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/144862| Title: | Digital CSR communication : the case of Telecom Italia |
| Authors: | Melia, Monia Tomaselli, Gianpaolo |
| Keywords: | Social responsibility of business Internet in public relations Social media -- Economic aspects Corporate image Public relations Digital ethnology |
| Issue Date: | 2014-06 |
| Publisher: | European Marketing Academy |
| Citation: | Melia, M., & Tomaselli, G. (2014, June). Digital CSR communication : the case of Telecom Italia. 43rd EMAC Annual Conference "Paradigm shifts & Interactions", Spain. |
| Abstract: | To explore the role of interactive technologies for the communication of principles, values and activities related to Corporate Social Responsibility (CSR) issues. (excerpt) |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/144862 |
| Appears in Collections: | Scholarly Works - FacHScHSM |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Digital_CSR_communication__the_case_of_Telecom_Italia(2014).pdf Restricted Access | 730.63 kB | Adobe PDF | View/Open Request a copy |
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