Agriculture in Malta : can the fruit and vegetable farming community be competitive?

Abstract

Purpose: This study investigates the competitiveness of Malta’s fruit and vegetable farming community. It explores whether the sector, facing unique structural and resource based challenges, can overcome barriers to secure a viable and profitable future. Design/Methodology: A mixed-methods research approach was employed, combining quantitative surveys and qualitative semi-structured interviews with farmers, buyers, and policymakers. This three-dimensional perspective provided triangulation, ensuring data validity and robustness. Findings: Malta’s agricultural sector is hindered by fragmented landholdings, an aging workforce, water scarcity, and limited adoption of modern agricultural practices. However, the sector benefits from unique local produce characterised by authenticity, freshness, and quality. The study identifies potential competitiveness drivers, including short supply chains, premium product positioning, and better marketing practices. It also highlights the pivotal role of policies, leadership within farmer organizations, and innovation in driving future competitiveness. Conclusions: Although Malta’s agricultural sector currently faces significant barriers, it holds considerable potential for improved competitiveness. By adopting a proactive cluster policy, investing in innovation and modern infrastructure, and enhancing farmers’ entrepreneurial and leadership skills, the sector can capitalise on local advantages and EU support. This transformation is essential for sustainable and competitive sector. Implications/Value: The findings provide a roadmap for policymakers, agricultural stakeholders, and the farming community. Recommendations emphasize creating a cluster to integrate stakeholders and focusing on sustainable practices stewardship.