Day and night : an audio-visual Kinnie campaign for TV and social media

Abstract

This dissertation explores the creation of an audio-visual advertising campaign for Kinnie with the title Day and Night, following Kinnie’s brand values of togetherness and the Mediterranean lifestyle. The advertisement was designed to accommodate both traditional broadcast media and social media’s more dynamic nature. Supporting literature was studied to understand the general use of advertisements, the effectiveness of lifestyle advertising, the differences between television and social media advertising, and the key elements required for successful audio-visual campaigns. As this was my first time creating an audio-visual advertisement, I was able to apply the skills I acquired during the past 3 years while also learning certain techniques in the process.