How can Maltese films be sold internationally : a qualitative approach to distribution research

Abstract

This study explores fundamental topics that serve as the foundation on how Maltese films can be sold abroad. Three crucial research questions emerged from the literature analyzed which shape the direction of this study: what are the distribution channels open to Maltese filmmakers internationally?; how do sales agents facilitate the sales of films from small countries?; and what do Maltese films require to be sold abroad? In-depth semi- structured interviews were carried out with both Maltese filmmakers and foreign sales agents to identify whether their expectations correlate. The findings of this study confirm that multiple distribution channels are accessible to Maltese filmmakers, with sales agents utilizing key strategies, such as film festivals, diverse markets - including VOD, and non- commercial opportunities, to maximize their effectiveness. Furthermore, the results highlight that while there is no specific criteria Maltese films must follow to be sold abroad, there are factors which contribute to making such efforts a reality, such as following certain legalities. This notion further adds weight to why attaching a sales agent to a film production is crucial since they hold the necessary knowledge and expertise that guide filmmakers through unfamiliar territories. This study’s research also outlines other elements which contribute to the necessity of global distribution for Maltese films, including the enrichment of the indigenous film industry, a widening of opportunities for Maltese cinema, and the resulting understanding in the difference of local and global distribution dynamics.