Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/17625| Title: | The psychometric properties of eTail quality : an international investigation across product categories |
| Authors: | Caruana, Albert Ewing, Michael T. |
| Keywords: | Psychometrics Confirmatory factor analysis Electronic commerce -- Case studies Customer loyalty -- Australia -- Case studies Customer loyalty -- Malta -- Case studies Customer loyalty -- South Africa -- Case studies Shopping -- Computer network resources -- Australia Shopping -- Computer network resources -- Malta Shopping -- Computer network resources -- South Africa |
| Issue Date: | 2006 |
| Publisher: | Emerald Group Publishing Limited |
| Citation: | Caruana, A., & Ewing, M. T. (2006). The psychometric properties of eTail quality: an international investigation across product categories. International Marketing Review, 23(4), 353-370. |
| Abstract: | Purpose – The links between quality and customer satisfaction, retention and loyalty in offline retail settings are well established. It therefore seems fair to posit that quality will also be a determinant of online retailer success. This assumption motivated Wolfinbarger and Gilly to develop a scale for the measurement of “eTail quality”. The paper’s purpose is to validate that scale. Design/methodology/approach – The study investigates the equivalence of the eTailQ scale across different product categories in three countries. Tests for both conceptual and psychometric equivalence are conducted. Findings – Findings suggest that eTailQ exhibits conceptual equivalence. It also exhibits psychometric equivalence by providing acceptable levels of reliability, variance extracted and both discriminant and nomological validity. Originality/value – eTailQ can be used with confidence by online goods and service retailers in English speaking countries outside the USA. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/17625 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The psychometric properties of eTail quality.pdf Restricted Access | 112.94 kB | Adobe PDF | View/Open Request a copy |
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