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Title: Location based mobile advertising
Authors: Sammut, Matthew
Montebello, Matthew
Camilleri, Vanessa
Keywords: Internet advertising
Mobile commerce
Internet marketing
Mobile communication systems
Cell phone advertising
Location-based services
Issue Date: 2010
Publisher: IADIS
Citation: Sammut, M., Montebello, M, & Camilleri, V. (2010). Location based mobile advertising. 2010 WWW/Internet International Conference, Timisoara. 409-412.
Abstract: The scope of this paper is to use Location-Based Services and create an advertising platform for mobile phones based on the location of the user. The system is aimed mainly at location-based marketing but can be used for other purposes such as location-based news, general information, events, weather and much more. Information will be delivered to the sub-scribers based on what the advertisers have specified. This data will be delivered via SMS. Today s mobile phones are getting increasingly sophisticated and are being equipped with geo-positioning systems (GPS) which are accurate to a few meters range.
ISBN: 9789728939250
Appears in Collections:Scholarly Works - FacICTAI

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