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https://www.um.edu.mt/library/oar/handle/123456789/24707| Title: | Location based mobile advertising |
| Authors: | Sammut, Matthew Montebello, Matthew Camilleri, Vanessa |
| Keywords: | Internet advertising Mobile commerce Internet marketing Mobile communication systems Cell phone advertising Location-based services |
| Issue Date: | 2010 |
| Publisher: | IADIS |
| Citation: | Sammut, M., Montebello, M, & Camilleri, V. (2010). Location based mobile advertising. 2010 WWW/Internet International Conference, Timisoara. 409-412. |
| Abstract: | The scope of this paper is to use Location-Based Services and create an advertising platform for mobile phones based on the location of the user. The system is aimed mainly at location-based marketing but can be used for other purposes such as location-based news, general information, events, weather and much more. Information will be delivered to the sub-scribers based on what the advertisers have specified. This data will be delivered via SMS. Today s mobile phones are getting increasingly sophisticated and are being equipped with geo-positioning systems (GPS) which are accurate to a few meters range. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/24707 |
| ISBN: | 9789728939250 |
| Appears in Collections: | Scholarly Works - FacICTAI |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 81.pdf Restricted Access | Full paper | 567.69 kB | Adobe PDF | View/Open Request a copy |
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