Management of small innovational enterprise under the conditions of global competition : possibilities and threats

Abstract

Purpose – The purpose of the article is to develop recommendations for overcoming threats and effective use of possibilities of development of small innovational enterprise in the process of its management under the conditions of global competition. Design/methodology/approach – The authors use the method of systemic and problem analysis, opposite tack, method of SWOT-analysis, and method of economic modeling. Findings – The authors determine the place and role of small innovational entrepreneurship in development of global markets and conduct SWOT-analysis of management of small innovational enterprise under the conditions of global competition. As a result of the research, the authors come to the conclusion that globalization of international markets is an objective process that takes place regardless of wish and realization of its importance and consequences by entrepreneurship. That’s why small innovational business would be under the threat of disappearance without adequate reaction to change of global markets. Originality/value – In order to restructure the process of management of small innovational enterprise for the conditions of global competition, this work offers proprietary recommendations for increase of effectiveness of management of small innovational enterprise under the conditions of global competition and develop the authors’ model of increase of effectiveness of management of small innovational enterprise under the conditions of global competition.