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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Issue Date
Title
Author(s)
2019
The effects of service quality and consumer-brand value congruity on hospitality brand loyalty
Camilleri, Mark Anthony
;
Rather, Raouf Ahmad
;
Kozak, Metin
2019-07-09
The customers’ brand identification with luxury hotels : a social identity perspective
Camilleri, Mark Anthony
;
Rather, Raouf Ahmad
;
Harrison, Tina
;
Brennan, Mary
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Subject
2
Branding (Marketing)
1
Brand choice
1
Brand loyalty
1
Consumer behavior
1
Consumer cooperatives
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Corporate culture
1
Hospitality
1
Hospitality industry
1
Hospitality industry -- Marketing
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