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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Results 11-12 of 12 (Search time: 0.009 seconds).
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Issue Date
Title
Author(s)
1997
Some effects of service reliability on corporate performance
Pitt, Leyland
;
Berthon, Pierre
;
Robson, Matthew
;
Caruana, Albert
;
Ewing, Michael J.
2005
The state of theory in three premier advertising journals : a research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
;
Berthon, Jean-Paul
Discover
Author
9
Pitt, Leyland F.
3
Berthon, Jean-Paul
2
Pitt, Leyland
1
Ankomah Opoku, Robert
1
DesAutels, Philip
1
Ewing, Michael J.
1
Krepapa, Areti
1
Money, Arthur H.
1
Nel, Deon
.
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Subject
3
Branding (Marketing)
3
Consumer satisfaction
2
Consumer behavior
2
Marketing
1
Advertising -- Case studies
1
Belonging (Social psychology)
1
Biotechnology industries -- Austr...
1
Biotechnology industries -- Sweden
1
Brand name products
.
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