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Faculty of Media and Knowledge Sciences
Department of Corporate Communication
Scholarly Works - FacMKSCC
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Issue Date
Title
Author(s)
2007
Psychometric properties of the brand personality scale : evidence from a business school
Caruana, Albert
;
Berthon, Pierre
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
2007
Branding and diversity : the role of brand personality in positioning business schools
Caruana, Albert
;
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
2005
The state of theory in three premier advertising journals : a research note
Pitt, Leyland F.
;
Berthon, Pierre
;
Caruana, Albert
;
Berthon, Jean-Paul
Discover
Author
3
Caruana, Albert
2
Pitt, Leyland F.
1
Pitt, Leyland
Subject
1
Advertising -- Case studies
1
Branding (Marketing)
1
Branding (Marketing) -- Psychology
1
Business education
1
Business schools
1
Consumer behavior
1
Marketing