Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/32167| Title: | The current models of market orientation |
| Authors: | Tomaskova, Eva |
| Keywords: | Marketing -- Management Relationship marketing Competition |
| Issue Date: | 2007 |
| Publisher: | University of Piraeus. International Strategic Management Association |
| Citation: | Tomaskova, E. (2007). The current models of market orientation. European Research Studies Journal, 10(3-4), 81-88. |
| Abstract: | The paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation and detects the factors that are from the market orientation affected. At first, there is stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about marketing orientation by authors working in this field in the paper. The main conclusions are stated in the last part of the work. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/32167 |
| ISSN: | 11082976 |
| Appears in Collections: | European Research Studies Journal, Volume 10, Issue 3-4 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_current_models_of_market_orientation_2007.pdf | 110.44 kB | Adobe PDF | View/Open |
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