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Title: The current models of market orientation
Authors: Tomaskova, Eva
Keywords: Marketing -- Management
Relationship marketing
Issue Date: 2007
Publisher: University of Piraeus. International Strategic Management Association
Citation: Tomaskova, E. (2007). The current models of market orientation. European Research Studies Journal, 10(3-4), 81-88.
Abstract: The paper is focused on the development of the model of market orientation. The model of market orientation looks for the factors that preceded the market orientation and detects the factors that are from the market orientation affected. At first, there is stated compilation of the new finding at definition market orientation. The second part is devoted to positive and negative influences market orientation on business performance. There is also compilation of theoretical information about marketing orientation by authors working in this field in the paper. The main conclusions are stated in the last part of the work.
ISSN: 11082976
Appears in Collections:European Research Studies Journal, Volume 10, Issue 3-4

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