Institutions in the context of implementing the CSR concept and social trust

Abstract

Purpose: The purpose of considerations undertaken in this paper is to emphasize the importance of public trust in institutions and to draw attention to the important (but often marginalized) relationship between institutions and the implementation of the CSR concept. Approach/Methodology/Design: The following research methods will be used in the article: wide range review of literature sources, descriptive method and selected methods of descriptive statistics (taxonomic measure of development and measures of correlation). Findings: The presented analysis shows that the perception of benefits associated with integration with the EU is not conditioned by trust in it as an institution. Importantly, trust in the EU is not affected by respondents’ perception of national and regional centers of power. Practical Implications: Changes in economies that took place recently caused the need for an interdisciplinary approach to economic research and a new definition of economics as a research field. They also make it necessary to recognize and identify social, economic, technical and cultural issues. The subject matter discussed in the paper refers to issues related to social initiatives such as the concept of corporate social responsibility (CSR) and the importance of institutions in the effective implementation of the CSR idea. The analyzed issues are considered in the cultural and institutional cognitive perspective. Originality/Value: The article raises an important social problem of public trust in institutions and the impact of institutions on the speed of dissemination of the concept of corporate social responsibility.