Creating an appealing audiovisual advert through the art of stop motion animation

Abstract

Adverts are being perceived as white noise due to the extensive presence of the sort. Given that our generation has a short attention span, marketing specialists argue that animated adverts tend to entice the viewer into watching the content till the end. The aim of this dissertation is to mediate a hypothetical promotional message through stop motion animation about a fictional brand of coffee. Furthermore, an interview and an online questionnaire sustain the methods used and guide the whole process of production.