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https://www.um.edu.mt/library/oar/handle/123456789/68564| Title: | Neuromarketing : consumers and the anchoring effect |
| Authors: | Chavaglia Neto, Jose Filipe, Jose Antonio Ramalheiro, Brenno |
| Keywords: | Consumers Economics -- Psychological aspects Neuroeconomics |
| Issue Date: | 2011 |
| Publisher: | ISMASYSTEMS Scientific Research |
| Citation: | Chavaglia Neto, J., Filipe, J. A., & Ramalheiro, B. (2011). Neuromarketing: consumers and the anchoring effect. International Journal of Finance, Insurance and Risk Management, 1(4), 183-189. |
| Abstract: | The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil). |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/68564 |
| Appears in Collections: | Volume 1, Issue 4, 2011 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Neuromarketing.pdf | 569.19 kB | Adobe PDF | View/Open |
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