Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/69296| Title: | The influence of celebrity endorsements on stock prices |
| Authors: | Ladner, Ryan |
| Keywords: | Marketing -- Case studies Stocks -- Prices Stockholders Celebrities Efficient market theory Finance -- Case studies |
| Issue Date: | 2012 |
| Publisher: | ISMASYSTEMS Scientific Research |
| Citation: | Ladner, R. (2012). The influence of celebrity endorsements on stock prices. International Journal of Finance, Insurance and Risk Management, 2(3), 238-243. |
| Abstract: | Celebrity endorsements have been long been used to promote companies’ products and strengthen brands; however, celebrity endorsements can also be linked to an increase in company stock prices. The purpose of this paper is to examine the influence of celebrity endorsements on stock prices. An overview of the theoretical framework of the celebrity will be applied to stock analysts and a review of the abnormal returns of this influence will be presented. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/69296 |
| Appears in Collections: | Volume 2, Issue 3, 2012 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_influence_of_celebrity_endorsements_on_stock_prices.pdf | 95.23 kB | Adobe PDF | View/Open |
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