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https://www.um.edu.mt/library/oar/handle/123456789/70654| Title: | Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance. An Indian experience |
| Authors: | Appasamy Mutharasu, Selvarasu Natarajan, Krishnaswamy Filipe, José António |
| Keywords: | Marketing -- India In-house services (Business) -- India Banks and banking -- India |
| Issue Date: | 2013 |
| Publisher: | ISMASYSTEMS Scientific Research |
| Citation: | Appasamy Mutharasu, S., Natarajan, K., & Filipe, J. A. (2013). Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance. An Indian experience. International Journal of Finance, Insurance and Risk Management, 3(3), 583-593. |
| Abstract: | The study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organization. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/70654 |
| Appears in Collections: | Volume 3, Issue 3, 2013 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Effect_of_internal_marketing_mix_on_customer_pyramid_oriented_banking_service_performance.pdf | 291.44 kB | Adobe PDF | View/Open |
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