Organization design redefinition using design thinking

Abstract

This paper intends to present and discuss some concepts and methods in the area of organization design, showing how a new vision can bring a significant upgrading to the classical methodologies. In this case it is demonstrated how classical design and design thinking can be used in organizational design theories to create an organization design to be applied to different kind of organizations. The implementation of these techniques have already been implemented by the researchers in terms of a practical way to some different projects in different economic sectors (tourism sector, wine industries, design companies and non governmental organizations). The present case is referred to the first implementation, an experimental application to a social project in a NGO - “Bairro Criativo” - with interesting results.