The motivisual project

Abstract

This is the supporting thesis for the MFA Digital Art Project titled Motivisual a visual music installation. The introduction presents the question supporting the project; What is the power of the audio visual us a motivational tool? I will present a video installation composed of an elliptical exercise machine, a screen with a looping video featuring four minutes of visuals for music. Literary' and visual research focuses on the power of media, music and the motivational image as the synchronised audio-visual medium, advertising, appropriation and montage technique. The Dissertation starts by introducing the sphere of visuals for music and its various functions as the music has become electronic. Music is scientifically proven as a tool for motivation in fitness. Research looks at electronic music, specifically techno, as an industrial genre and its relation to motivation. I propose the use of combined media, as in the audio visual for an even greater source of motivation than music or visuals presented singularly. Media is used as extrinsic motivation and the possible consequences of this are the hypothetical enslavement to media; there is the idea that visual culture creates a world where everything is a spectacle. The installation has undercurrents related to Marxist ideologies and also refers to Guy Debord, and Jean Baudrillard as a philosophical starting point to the concept I will be looking at the method of selecting content through interactive collaboration through interviews and surveys, the technique behind the filming, editing and some legal info on appropriation.