What makes a good TV beer advert

Abstract

Different Television techniques have developed rapidly over the past 50 years, and have become a vital part of our way of life, providing us with both information and entertainment. Techniques and approaches are understood according to ones demographics ,thus making it more difficult to understand the way these adverts are perceived . This study mainly aims at the perception of beer adverts amongst Maltese youths coming from different demographics and backgrounds. Maltese youths perceive beer adverts on the basis of their demographics. Through semiotic analysis, a great difference was traced in the way South Non Professionals understand international beer adverts, from the rest of the groups . This gave rise to the fact that despite Malta is a small island, when marketing a beer advert, one must take into consideration demographical aspects, especially when targeting South Non Professional audience. Prior to the reading of this dissertation it is advisable to watch the videos listed in appendix A.