The strategy of vaccination and global pandemic : how framing may thrive on strategy during and after Covid-19

Abstract

Purpose: Little is known about the framing that decision-makers use to generate commitment from all engaged with vaccinating programs or their effects and limitations in different contexts. This preliminary study addresses this research gap through an empirical study of the Polish national vaccination program against COVID-19. Approach/Methodology/Design: This paper's insights have emerged iteratively by considering both theory and the empirical case based on vaccination against COVID-19 program analysis. This approach is consistent with an abductive approach. Findings: A study revealed a need to use framing in developing and implementing vaccination strategies. Lack of framing in strategic communication of vaccination leads to the potentially radical suggestion that government should change their current vaccination information policy if they want to avoid poor outcomes. The findings make three contributions. First, they illustrate how framing can influence engagement to multiple goals; Second, they contribute to grounding framing theory within public management by showing how framing may use across contexts; Third, they elaborate the importance of framing in strategic programs. Practical Implications: The article brings several valuable pieces of information that can be the base material and reference to further research. It provides practical tips. Originality/Value: There are several studies on strategy or framing; however, the research question – whether the government's vaccination strategy against COVID-19 uses framing to shape the right message to increase public confidence in the vaccination program was without an answer. It is the first such research in the World.