Perception of harmonious communication of young Serbs in the context of intercultural communication and international economic cooperation with the PRC

Abstract

Purpose: The article discusses harmony and its importance in interpersonal and intercultural communication between Serbia and the PRC representatives. Design/Methodology/Approach: The text presents the results of research related to the occurrence of the category of harmony in the media and its relationship with communication and the results of a survey conducted in 2020 among students of the University of Belgrade. Findings: The main conclusions include an attempt to define the category of harmony by the young generation of Serbs and a group of features considered favorable and unfavorable to harmony in the space of communication. Practical Implications and Originality/Value: The issue is essential, among other facets, due to the possibility of economic cooperation between the two countries resulting from collaboration within the Belt and Road Initiative.