Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/82817
Title: East meets west : a Maltese perspective of gender stereotypes in Japanese manga and anime : a qualitative study
Authors: Duca, Lorraine (2003)
Keywords: Stereotypes (Social psychology) in art
Caricatures and cartoons -- Malta
Caricatures and cartoons -- Japan
Comic books, strips, etc. -- Malta
Comic books, strips, etc. -- Japan
Issue Date: 2003
Citation: Duca, L. (2003). East meets west : a Maltese perspective of gender stereotypes in Japanese manga and anime : a qualitative study (Bachelor’s dissertation).
Abstract: This study explores the world of comics and animation, particularly Japanese Manga comics and Anime. The literature review highlights the role of comics and animation as potential vessels of ideology. Also, it points out the cultural differences that can be observed between Eastern and Western comics and animated cartoons. A qualitative study based on focus groups exposed to excerpts of Manga and Anime, seeks to understand the viewpoints of Maltese participants about the stereotypical representation of males and females in both media. The results of the enquiry suggest that the Western cultural filter adopted since the early stages of socialisation is ultimately the crucial factor that predetermines the perceptions of the participants. This filter is most evident in the participants' assumptions regarding the power relations between men and women present in the different cultures under study: the individualism in the West as opposed to collectivism and tradition in the East.
Description: B.COMMS.(HONS)
URI: https://www.um.edu.mt/library/oar/handle/123456789/82817
Appears in Collections:Dissertations - FacMKS - 1988-2012
Dissertations - FacMKSMC - 1992-2014

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