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https://www.um.edu.mt/library/oar/handle/123456789/93440
Title: | Measuring the usability of online stores |
Authors: | Cachia, Ernest Micallef, Mark |
Keywords: | Electronic commerce Quality assurance Software measurement Software frameworks User-centered system design |
Issue Date: | 2006 |
Publisher: | Knowledge Systems Institute |
Citation: | Cachia, E., & Micallef, M. (2006). Measuring the usability of online stores. 18th International Conference on Software Engineering & Knowledge Engineering (SEKE 2006), San Francisco Bay. |
Abstract: | As online shopping turnover continues to increase year after year, more and more business are rushing to establish an online presence. In a previous publication, the authors of this paper identified usability as being one of the attributes which most influence the success of an e-commerce systems. This paper explores the issues involved in measuring the usability of e-commerce systems and presents a usability measurement framework specifically tailored to online stores. The framework provides a quick way to evaluate the usability of online stores through easily automatable mathematical analysis of a site’s structure and visual layout, followed by a short checklist to assure that essential usability criteria have been met. References are made to a number of research exercises carried out by the authors amongst online shoppers and case studies of well-known e-commerce sites are also presented. |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/93440 |
Appears in Collections: | Scholarly Works - FacICTCS |
Files in This Item:
File | Description | Size | Format | |
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2006_MeasuringTheUsabilityOfOnlineStores.pdf Restricted Access | 130.41 kB | Adobe PDF | View/Open Request a copy |
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