Please use this identifier to cite or link to this item:
Title: Doctoral School annual lecture 2021 : everyone runs a business
Authors: Smith, Russell
Keywords: University of Malta. Doctoral School
Doctoral students -- Case studies
Degrees, Academic
Dissertations, Academic -- Case studies
Issue Date: 2021
Publisher: University of Malta. Doctoral School
Citation: Smith, R. (2021). Doctoral School annual lecture 2021 : everyone runs a business. University of Malta. Doctoral School
Abstract: Obtaining a PhD is not easy. And neither should it be. It identifies the holder as having made a significant contribution, to a body of academic knowledge, all to the satisfaction of academic experts in the field. That takes years of dedicated study and experimental work. Towards the end of that period of intensive work, many doctoral students begin to question their future and suffer from the Quo Vadis syndrome. The choice often appears simple: either pursue an academic career or not. But this is the trap of the ‘single pursuit’ illusion ... the idea that only one option at a time is possible. A common view, although one that I now know to be false. Taking a PhD is not common. So why not be uncommon?
In this talk, Professor Smith argues that everyone in the world of work actually runs a business by selling their know-how. In other words, they are the business. All businesses sell just that one thing, know-how, either packaged as a product and/or a service. The doctoral student must step back and look at themselves from a new perspective. Will you sell your know-how to one customer and become an employee? Or will you sell it to multiple customers and become an employer? It is all a matter of assessing the true risk and reward from the commercialisation of your know-how, not the conventional perception.
ISBN: 9789918002726
Appears in Collections:Doctoral School

Files in This Item:
File Description SizeFormat 
Everyone Runs a Business - Doctoral School Annual lecture 2021.pdf989.93 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.