Impact of the COVID-19 pandemic on the fitness club industry in Poland

Abstract

PURPOSE: The aim of this article is to analyze the impact of the COVID-19 pandemic on the fitness club industry in Poland. In the article, the author focused on his own observation with particular emphasis on the factors influencing the demand and supply of the fitness club industry in Poland. The study can be helpful in the event of other crises or the adaptation of the fitness club industry to the new post-pandemic reality.

DESIGN/METHODOLOGY/APPROACH: Identification of key success factors in post-pandemic reality. On their basis, forecasts for the fitness club industry in Poland were made. Identifying the impact of COVID-19 on the demand and supply sides. Presentation of the forecast for COVID-19 fitness clubs.

FINDINGS: The subject of the dissertation is located in a relatively new trend in sports management in Poland. There is still a lack of research on how to manage fitness clubs in Poland, especially in the new post-pandemic reality. The article presents the author's usefulness of the key features of the types of fitness clubs in Poland.

PRACTICAL IMPLICATIONS: The results of the study fill the research gap of the current literature on the impact of the COVID-19 pandemic on the fitness club industry in Poland.

ORIGINALITY/VALUE: The research presented in the article enriches the current literature on the fitness club industry in Poland. By using the author's observations and analyzing reports on the impact of COVID-19 on the fitness club industries in Poland identifies the effect of COVID-19 on the demand and supply sides.