GO plc together with TinkTings.com organised an interactive, hands-on Design Thinking workshop for the first year Higher Diploma in Sales and Marketing students.
Design Thinking is an innovative creative method that builds holistic solutions to business problems. It focuses on human needs and builds solutions through collaboration of ideas and develops appropriate journey maps.
The students who experienced this workshop were given a business challenge, created their own persona (target market), ideated solutions, and drew up a journey map of their own creation; applying the principles of idea generation, screening, concept development and testing.
This event was surely one to be remembered.
“It was really fun, exciting, informative and great experience. It was a very fun way to learn about marketing and how to build a 'persona' to design the product around the customer”
Daniel Colombo
“It was very eye opening and a fun exercise at the same time”
Nicholas Martin