Prof. Mark Anthony Camilleri has recently edited another authoritative textbook for Emerald (UK). Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
This peer-reviewed title features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. The textbook is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour. Strategic Corporate Communication in the Digital Age has already received a number of endorsements from academic colleagues:
'Digital communications are increasingly central to the process of building trust, reputation and support. It's as true for companies selling products as it is for politicians canvassing for votes. This book provides a framework for understanding and using online media and will be required reading for serious students of communication.'
Charles J. Fombrun, Former Professor at New York University, NYU-Stern School, Founder & Chairman Emeritus, Reputation Institute/The RepTrak Company.
'This book has addressed a current and relevant topic relating to an important aspect of digital transformation. Various chapters of this book provide valuable insights about a variety of issues relating to 'Strategic Corporate Communication in the Digital Age'. The book will be a useful resource for both academics and practitioners engaged in marketing- and communications-related activities. I am delighted to endorse this valuable resource.'
Yogesh K. Dwivedi, Professor at the School of Management at Swansea University, UK and Editor-in-Chief of the International Journal of Information Management.
'This title covers a range of relevant issues and trends related to strategic corporate communication in an increasingly digital era. For example, not only does it address communication from a social media, balanced scorecard, and stakeholder engagement perspective, but it also integrates relevant contemporary insights related to SMEs and COVID-19. This is a must-read for any corporate communications professional or researcher.'
Linda Hollebeek, Associate Professor at Montpellier Business School, France and Tallinn University of Technology, Estonia.
'Corporate communication is changing rapidly, and digital media represent a tremendous opportunity for companies of all sizes to better achieve their communication goals. This book provides important insights into relevant trends and charts critical ways in which digital media can be used to their full potential.'
Ulrike Gretzel, Director of Research at Netnografica and Senior Fellow at the Center for Public Relations, University of Southern California, USA.
'This new book by Professor Mark Camilleri promises again valuable insights in corporate communication in the digital era with a special focus on Corporate Social Responsibility. The book sets a new standard in our thinking of responsibilities in our digital connected world.'
Wim Elving, Professor at Hanze University of Applied Sciences, Groningen, The Netherlands.