Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/17250| Title: | The impact of switching costs on customer loyalty : a study among corporate customers of mobile telephony |
| Authors: | Caruana, Albert |
| Keywords: | Cell phone systems -- Marketing Marketing -- Management Customer loyalty Canonical correlation (Statistics) |
| Issue Date: | 2003 |
| Publisher: | Palgrave Macmillan UK |
| Citation: | Caruana, A. (2003). The impact of switching costs on customer loyalty: a study among corporate customers of mobile telephony. Journal of Targeting, Measurement and Analysis for Marketing, 12(3), 256-268. |
| Abstract: | Switching costs are known to influence customer loyalty. This paper primarily investigates which dimensions of switching costs affect which dimensions of customer loyalty. Data are collected among corporate customers of a mobile phone operator and canonical correlation analysis is undertaken to investigate these relationships. Managerial implications are discussed, limitations are noted and future research directions are indicated. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/17250 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| OA - The impact of switching costs on customer loyalty.pdf | 198.73 kB | Adobe PDF | View/Open |
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