Please use this identifier to cite or link to this item: https://www.um.edu.mt/library/oar/handle/123456789/103166
Title: Corporate greed and its effect on customer satisfaction, corporate social responsibility and corporate reputation among customers : an abstract
Authors: Caruana, Albert
Vella, Joseph M.
Konietzny, Jirka
Chircop, Saviour
Keywords: Corporations -- Growth
Social responsibility of business
Reputation
Issue Date: 2019
Publisher: Springer
Citation: Caruana, A., Vella, J. M., Konietzny, J. & Chircop, S. (2019). Corporate greed and its effect on customer satisfaction, corporate social responsibility and corporate reputation among customers : an abstract. In P. Rossi, & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 167). Cham: Springer.
Abstract: Corporate greed has received increasing attention in recent years with various stories hitting the headlines. Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their effect. Corporate greed, customer satisfaction, corporate social responsibility and corporate reputation are considered, and a research model is proposed. Data are collected from among commercial banking customers, and mediated regression analyses are undertaken. The effect of corporate greed on corporate social responsibility is found to be stronger than on customer satisfaction, while the effect of corporate greed on corporate reputation is completely mediated via customer satisfaction and corporate social responsibility. Implications are discussed, limitations are noted and possible areas for further research are indicated.
URI: https://www.um.edu.mt/library/oar/handle/123456789/103166
Appears in Collections:Scholarly Works - FacMKSCC



Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.