Please use this identifier to cite or link to this item:
Title: Postcards from Malta : image, consumption, context
Authors: Markwick, Marion
Keywords: Postcards -- Malta
Images, Photographic
Issue Date: 2001
Publisher: Elsevier Ltd
Citation: Markwick, M. (2001). Postcards from Malta : image, consumption, context. Annals of Tourism Research: A Social Sciences Journal, 28(2), 436-438.
Abstract: This paper examines the contexts and complexity of consumption of Maltese postcard images at the meta-level. The paper draws on theoretical perspectives on the nature of photography as a system of representation and its associated social function and applies it to the theory and analysis of tourist desire and motivation. Analysis within this framework suggests that while certain stereotypical images of Malta as an exoticized "sun and sea" destination are sustained, imagery has diversified as tourists attempt to penetrate "backstage realities". The co-existence of these images points to the increasingly sophisticated and complex motivations of contemporary tourism and to more complex representational structures and strategies that raise particular and general ethical issues.
Appears in Collections:Melitensia Works - ERCWHMlt

Files in This Item:
File Description SizeFormat 
  Restricted Access
2.58 MBAdobe PDFView/Open Request a copy

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.