Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/134685| Title: | Korean tourism in Malta : a strategy for the expansion and sustainability of Malta’s tourism market |
| Authors: | Kim, Eun Young |
| Keywords: | Tourism -- Malta Tourism -- Korea (South) Sustainable tourism -- Malta Mass media -- Social aspects -- Korea (South) Korea (South) -- Foreign relations -- Malta |
| Issue Date: | 2021 |
| Publisher: | Institute of Tourism Studies (Malta) |
| Citation: | Kim, E. Y. (2021). Korean tourism in Malta : a strategy for the expansion and sustainability of Malta’s tourism market. Futouristic, 2, 42-47. |
| Abstract: | This study aims to promote and develop Malta tourism specialised in Korean characteristics, and find examples of efforts made by other countries to promote the Korean outbound tourism market, seeking ways to promote the Korean market through expert interviews and provide services that can sustain it. This study can be a stepping-stone for Malta, for developing Northeast Asian and Asian tourism markets, and to further grow the Korean market and strengthen the Malta-South Korea relations beyond tourism. [excerpt] |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/134685 |
| Appears in Collections: | Futouristic, Issue 2 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Korean_tourism_in_Malta_a_strategy_for_the_expansion_and_sustainability_of_Maltas_tourism_market(2021).pdf | 1.36 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.