Camping tourism as a possible addition to the Malta tourism portfolio

Abstract

Camping tourism is a subcategory of adventure tourism and is acknowledged as a growing market-segment worldwide. Despite its increasing importance in various parts of the world, camping tourism is still in its infancy in Malta and has a negligible presence, not evident in documents produced by the local relevant authorities. adequate facilities for camping tourism. It has therefore been established that no adequate camping facilities of the client-expected standard are available in Malta for both the inbound and domestic camping markets. This study may contribute to the possibility of adding camping tourism to the Malta tourism portfolio as it investigates what camping tourism travellers expect when travelling to Malta and to how these demands may be met. [excerpt]