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Title: The business case for corporate social responsibility
Other Titles: The Business Case for CSR
Authors: Camilleri, Mark Anthony
Keywords: Marketing
Social responsibility of business
Corporations -- Moral and ethical aspects
Issue Date: 2015-06-04
Publisher: American Marketing Association
Citation: Camilleri, M.A. (2015) The Business Case for Corporate Social Responsibility. In Menzel Baker, S. & Mason, M.(Eds.) Marketing & Public Policy as a Force for Social Change Conference. (Washington D.C., 4th June). Proceedings, pp. 8-14, American Marketing Association. DOI: 10.13140/RG.2.1.2149.8328
Abstract: Corporate social responsibility (CSR) policies can be reconceived strategically to confer competitive advantage as implied by the proponents of the “shared value” notion. A qualitative research involved in-depth, semi structured interview questions that explored eco-certified accommodation establishments’ ethos for responsible behaviors. The findings have indicated that discretionary spending in socially and environmentally-sound initiatives have led to improved stakeholder relationships, effective human resources management, better market standing, operational efficiencies and cost savings, along with other benefits.
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