Drivers of managements’ behaviour intention and expectation to adopt blockchain technology

Abstract

Blockchain technology offers significant potential for business applications through improved information sharing and decentralized validation. However, many managers remain reluctant to adopt digital trade via blockchain. This research proposes a model to understand the drivers of managers' behavioral intentions and expectations regarding blockchain adoption. By integrating interorganizational factors (competitive pressure and trading partner readiness) and intraorganizational factors (individual technological readiness, interdepartmental conflict/connectedness, and organizational structure), the study differentiates between rational "Type 2" thinking (intention) and more intuitive "Type 1" thinking (expectation). The model suggests that while profit-driven rationales dominate management decisions, technological readiness and organizational context significantly influence the likelihood of adoption.