Please use this identifier to cite or link to this item:
Title: The intention in online submission of micro credit
Authors: Hartoyo
Karambut, Fermico
Nurmalina, Rita
Najib, Mukhamad
Keywords: Electronic commerce
Business -- Computer simulation
Internet marketing
Internet auctions
Issue Date: 2019
Publisher: University of Piraeus. International Strategic Management Association
Citation: Hartoyo, Karambut, F., Nurmalina, R., & Najib, M. (2019). The intention in online submission of micro credit. European Research Studies Journal, 22(3), 186-200.
Abstract: Purpose: The research aimed to identify the merchant intention in online submission microcredit through e-marketplace and formulate an online microcredit submission model. Total samples of 235 respondents were selected by convenience sampling method through an online survey of online sellers who were members of the Indonesian Online Business Association (APOI). Design/Methodology/Approach: Structural equation modeling (SEM) was used to test the empirical data derived from surveys with the proposed hypotheses. Findings: The results showed that marketing mix gives a greater influence on intention compared to attitude toward behavior. Practical Implications: The research is one of first attempts to provide valuable insight for an overview of MSME's intention towards micro credit in the framework of planning micro-credit distribution (KUR) in Indonesia through e-commerce media. Originality/Value: The research provided an overview of the intention of online sellers / merchants to online submission systems through e-marketplace media and estimates how far is the persepsion of marketing mix in increasing intention.
ISSN: 11082976
Appears in Collections:European Research Studies Journal, Volume 22, Issue 3

Files in This Item:
File Description SizeFormat 
The Intention in Online Submission of Micro Credit.pdf357.96 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.