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Title: Irrational prescribing of over-the-counter (OTC) medicines in general practice : testing the feasibility of an educational intervention among physicians in five European countries
Authors: Lionis, Christos
Petelos, Elena
Shea, Sue
Bagiartaki, Georgia
Tsiligianni, Ioanna G.
Kamekis, Apostolos
Tsiantou, Vasiliki
Papadakaki, Maria
Tatsioni, Athina
Moschandreas, Joanna
Saridaki, Aristoula
Bertsias, Antonios
Faresjö, Tomas
Faresjö, Åshild
Martinez, Luc
Agius, Dominic
Uncu, Yesim
Samoutis, George
Vlcek, Jiri
Abasaeed, Abobakr
Merkouris, Bodossakis
Keywords: Drugs, Nonprescription
Physician practice patterns
Physicians (General practice)
Hypertension -- Case studies
Primary care (Medicine) -- Case studies
Drugs -- Prescribing
Issue Date: 2014
Publisher: BioMed Central Ltd.
Citation: Lionis, C., Petelos, E., Shea, S., Bagiartaki, G., Tsiligianni, I. G., Kamekis, A., ... & Saridaki, A. (2014). Irrational prescribing of over-the-counter (OTC) medicines in general practice: testing the feasibility of an educational intervention among physicians in five European countries. BMC Family Practice, 15(1), 1-15.
Abstract: Background: Irrational prescribing of over-the-counter (OTC) medicines in general practice is common in Southern Europe. Recent findings from a research project funded by the European Commission (FP7), the "OTC SOCIOMED", conducted in seven European countries, indicate that physicians in countries in the Mediterranean Europe region prescribe medicines to a higher degree in comparison to physicians in other participating European countries. In light of these findings, a feasibility study has been designed to explore the acceptance of a pilot educational intervention targeting physicians in general practice in various settings in the Mediterranean Europe region. Methods. This feasibility study utilized an educational intervention was designed using the Theory of Planned Behaviour (TPB). It took place in geographically-defined primary care areas in Cyprus, France, Greece, Malta, and Turkey. General Practitioners (GPs) were recruited in each country and randomly assigned into two study groups in each of the participating countries. The intervention included a one-day intensive training programme, a poster presentation, and regular visits of trained professionals to the workplaces of participants. Reminder messages and email messages were, also, sent to participants over a 4-week period. A pre- and post-test evaluation study design with quantitative and qualitative data was employed. The primary outcome of this feasibility pilot intervention was to reduce GPs' intention to provide medicines following the educational intervention, and its secondary outcomes included a reduction of prescribed medicines following the intervention, as well as an assessment of its practicality and acceptance by the participating GPs. Results: Median intention scores in the intervention groups were reduced, following the educational intervention, in comparison to the control group. Descriptive analysis of related questions indicated a high overall acceptance and perceived practicality of the intervention programme by GPs, with median scores above 5 on a 7-point Likert scale. Conclusions: Evidence from this intervention will estimate the parameters required to design a larger study aimed at assessing the effectiveness of such educational interventions. In addition, it could also help inform health policy makers and decision makers regarding the management of behavioural changes in the prescribing patterns of physicians in Mediterranean Europe, particularly in Southern European countries.
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