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Title: Strategic dialogic communication through digital media during COVID-19 crisis
Other Titles: Dialogic communication during COVID-19
Strategic corporate communication in the digital age
Authors: Camilleri, Mark Anthony
Keywords: COVID-19 (Disease)
Coronavirus infections
Digital media
Digital communications
Social media
Communication in management
Corporations -- Public relations
Issue Date: 2020-12
Publisher: Emerald (UK)
Citation: Camilleri, M. A. (2020). Strategic dialogic communication through digital media during COVID-19 crisis. In M. A. Camilleri (Ed.), Strategic corporate communication in the digital age. Emerald, Bingley, UK.
Abstract: Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s inductive approach was used to capture and interpret the findings from Scopus-indexed publications. The articles were scrutinized in their entirety, including their research questions, methodologies and interpretation of the findings. Afterwards, this contribution identifies the opportunities and challenges that emerged during an unprecedented Coronavirus (COVID-19) outbreak. In conclusion, it implies that there is scope for institutions and organizations to incorporate digital and social media in their crises’ communications and risk management plans. This will enable them to be in a better position to engage in credible and transparent dialogic communications with different stakeholders.
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