Please use this identifier to cite or link to this item:
Title: Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Other Titles: Strategic corporate communication in the digital age
Authors: Capriotti, Paul
Zeler, Ileana
Camilleri, Mark Anthony
Keywords: Corporate culture
Communication in management
Digital media
Social media
Interactive management
Stakeholder management
Online social networks
Social media -- Marketing
Internet -- Social aspects
Issue Date: 2021
Publisher: Emerald
Citation: Capriotti, P., Zeler, I., & Camilleri, M. A. (2021). Corporate communication through social networks: The identification of key dimensions for dialogic communication. In M. A. Camilleri (Ed.), Strategic corporate communication in the digital age. Bingley: Emerald, pp. 33-52. DOI 10.1108/978-1-80071-264-520211003
Abstract: Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly using different social media to enhance their visibility and relationships with their publics. They allow them to disseminate information, to participate, listen and actively engage in online conversations with different stakeholders. Some social networks have become a key instrument for corporate communication. Therefore, this chapter presents a critical review on the organizations’ dialogic communications with the publics via social networks. It puts forward a conceptual framework that comprises five key dimensions including ‘active presence’, ‘interactive attitude’, ‘interactive resources’, ‘responsiveness’ and ‘conversation’. This contribution examines each dimension and explains their effect on the organizations’ dialogic communication with the publics. Hence, this contribution has resulted in important implications for corporate communication practitioners as well as for academia. Moreover, it opens future research avenues to academia.
Appears in Collections:Scholarly Works - FacMKSCC

Files in This Item:
File Description SizeFormat 
dimensions for dialogic communication through social networks.pdf185.27 kBAdobe PDFView/Open

Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.