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https://www.um.edu.mt/library/oar/handle/123456789/85875
Title: | Positioning narratives of wine tourism websites : a lexical analysis across two different regions |
Authors: | Cassar, Mario L. Caruana, Albert Konietzny, Jirka |
Keywords: | Wineries -- Australia Wineries -- United States Vineyards -- Australia Vineyards -- United States Consumers -- Research -- Australia Consumers -- Research -- United States Hospitality -- Australia Hospitality -- United States Internet marketing -- Case studies |
Issue Date: | 2018 |
Publisher: | Routledge |
Citation: | Cassar, M. L., Caruana, A., & Konietzny, J. (2018). Positioning narratives of wine tourism websites: a lexical analysis across two different regions. Journal of Wine Research, 29(1), 49-63. |
Abstract: | Wine tourism is becoming an increasingly important tourism niche with various regions competing for tourism dollars. It is often assumed that differentiation in the sector is region based. This research investigates the positioning narratives from websites of a sample of top wine tour service firms across the US and Australia. Analysis is undertaken using an innovative methodology that combines computer-based lexical analysis followed by hierarchical clustering on principal components. The research seeks to determine the extent to which identified clusters are region based and whether the positioning narratives on websites can provides useful clusters across regions. Results are reported, implications are discussed, limitations are noted and possible areas for further research are indicated. |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/85875 |
Appears in Collections: | Scholarly Works - FacEMAMar Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Positioning_narratives_of_wine_tourism_websites.pdf | 1.72 MB | Adobe PDF | View/Open |
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