Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94918| Title: | Creating market orientation in local companies |
| Authors: | Caruana, Albert |
| Keywords: | Marketing -- Management Business enterprises -- Marketing Marketing -- Planning Organizational effectiveness -- Marketing |
| Issue Date: | 1994 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1994). Creating market orientation in local companies. The Malta Business Weekly, pp. 38. |
| Abstract: | Market orientation, which is the requirement for organisation to focus on the needs of customers in guiding their strategies, has been the focus on marketing education and training efforts for many years. Prosumably, the market oriented organisation will be more successful, whatever that means. Yet there has been little evidence that this is indeed so. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/94918 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Creating_market_orientation_in_local_companies(1994).pdf | 4.34 MB | Adobe PDF | View/Open |
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