Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94921| Title: | Personal selling : an essential part of marketing |
| Authors: | Caruana, Albert |
| Keywords: | Sales Marketing -- Management Sales management Small business |
| Issue Date: | 1994-12 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1994, December). Personal selling: an essential part of marketing. The Malta Business Weekly, pp. 29. |
| Abstract: | Most companies have a sales force long before a formal marketing function is introduced. Yet sales force management is often a neglected area of marketing management. The article discussed reasons of that neglection, the role of personal selling in marketing, advantages of personal selling over other elements of the communication mix, and areas of responsibilities of the marketing manager with respect to the sales manager. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/94921 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Personal_selling_an_essential_part_of_marketing(1994).pdf | 3.76 MB | Adobe PDF | View/Open |
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