Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/95029| Title: | Woopies? |
| Authors: | Caruana, Albert |
| Keywords: | Marketing -- Management Older people -- Services for -- Malta Retirement communities -- Marketing Older consumers -- Malta |
| Issue Date: | 1994-11 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1994, November). Woopies?. The Malta Business Weekly, pp. 37. |
| Abstract: | Woopies - Well Off Older People is one of a series of acronyms given by the advertising industry to describe a segment in the market. Their needs and aspiration should be taken into considerentation. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/95029 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Woopies(1994).pdf | 4.65 MB | Adobe PDF | View/Open |
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