Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/95434| Title: | Considerations on marketing research |
| Authors: | Caruana, Albert |
| Keywords: | Marketing -- Management Marketing -- Planning Business enterprises -- Marketing |
| Issue Date: | 1995-05 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1995, May). Considerations on marketing research. The Malta Business Weekly, pp. 18. |
| Abstract: | Marketing research involves a process where the researcher continuously considers trade-offs. Each decision taken at one stage will often have an effect on issues at a later stage. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/95434 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Consideration_on_marketing_research(1995).pdf | 4.09 MB | Adobe PDF | View/Open |
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