The M.Sc. in Strategic Management and Marketing is an interdisciplinary one-year full-time course that transforms marketing and management graduates into talented leaders who integrate marketing actions within a management framework.
Students develop critical thinking skills and attitudes, along with a competence in up-to-date practice and theory that organisations in any industry demand from modern marketers. Participants learn how to reach strategic decisions based on markets, competition and customer insight to assess risks and outcomes.
Students develop critical thinking skills and attitudes, along with a competence in up-to-date practice and theory that organisations in any industry demand from modern marketers. Participants learn how to reach strategic decisions based on markets, competition and customer insight to assess risks and outcomes.
The programme exposes students to the latest strategic and marketing management thinking such as People Performance Metrics, Digital Analytics, Decision Modeling and Social Marketing. All study-units rely on emerging insights from industry and academia that are creating new areas that are in demand across employers in developed economies.
Applications are now open.
For more information:
Tel: +356 2340 2720
To register visit: www.um.edu.mt/apply