The MSc in Strategic Management and Digital Marketing is designed to prepare you as part of the next generation of leaders in Digital Marketing by integrating Digital Marketing with a strong Management component. This approach transforms you as potential graduates into leaders who will have a broad understanding of the digital marketing opportunities and will design data-driven actions to create impact. You will be equipped to be effective in your roles by understanding success cases and push boundaries by engaging with cutting edge tools and techniques. This MSc empowers you to build knowledge and skills that employers are demanding from the new generation of marketing managers within the digital economy.
The Course shall be open to applicants in possession of:
(a) the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or
(b) the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
(c) the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or
(d) the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or
(e) a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences. Such applicants may also be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or
(f) a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e).
In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS credits are assigned, in addition to the programme of study specified in bye-law 11 of the bye-laws for the course.
The admission requirements are applicable for courses commencing in October 2022.
For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.
UM currently hosts over 1,000 full-time international students and over 450 visiting students. The ever-increasing international students coming from various countries, in recent years, have transformed this 400-year old institution into an international campus.
Our international students generally describe Malta as a safe place, enjoying excellent weather and an all-year varied cultural programme. Malta is considered as the ideal place for students to study.
You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage.
After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.
Local/EU/EEA Applicants:
Annual Enrolment Fee: Eur 400
Non-EU/Non-EEA Applicants:
Total Tuition Fees: Eur 10,800 Yr 1: Eur 10,800 - Yr 2: NIL
By the end of the course, you will have learned how to develop an understanding of the latest digital marketing and leadership concepts such as digital marketing channels, performance metrics, digital advertising, decision modelling, data analytics and digital content production theories and applications. The programme helps you to:
• plan and execute a digital marketing strategy based on market and consumer insights of different target segments; • Assess key media and digital challenges and take decisions with regards to marketing strategy objectives, media planning and budget allocation across regions and seasonality; • create digital marketing channels including the implementation techniques, testing and optimization of a brand's online presence, email campaigning, content marketing, SEO, and social media; • demonstrate a solid understanding of ads serving technology, ads serving operations, ads strategies and implementation of display ads, SEM, PPC, programmatic advertising, targeting and re-targeting with conversion tags and attribution for each phase in the customer journey; • appraise future opportunities across marketing technology to build competitive advantage; • apply critical thinking skills and attitudes towards different data sources and data formats involved in accessing, capturing, compiling and communicating insight.
If you are in possession of an undergraduate or an industry practitioner who would like to specialise in Strategic Management and Digital Marketing, then this is the ideal course for you.
There is a growing demand for Digital Marketing managers in local and international economies. This is reflected in an increasing number of vacancies for Digital Marketing specializations on the job market. The demand for leaders in this area is growing as organizations recognize the need for marketing professionals to handle online brands and digital campaigns strategically and with measurable impact. As a graduate who has successfully completed the MSc in Strategic Management and Digital Marketing degree, you will have the opportunity to advance your career prospects and job opportunities in mid-to-upper level management professions at organizations of all sizes and types both in the private and public sector.
Click here to access the Programme of Study applicable from 2022/3.
Last Updated: 21 July 2022
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication. The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.
