| CODE | CLS1004 | |||||||||
| TITLE | Business Planning, Project Management and Marketing for Cooperative Societies | |||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | 5 | |||||||||
| ECTS CREDITS | 5 | |||||||||
| DEPARTMENT | Centre for Labour Studies | |||||||||
| DESCRIPTION | The study-unit allows students to obtain a general introduction to basic management skills of Business Planning, Project Management and Marketing. This unit will prepare students on different aspects of communication, finance and cost administration, quality assurance, planning, use of resources and project evaluation. It will also cover concepts involving product/service development, pricing, target market segmentation, branding and social marketing. Study-unit Aims: The main aim of this study-unit is to prepare students with skills of Business Planning, Project Management and Marketing necessary for running a Cooperative Society. Learning Outcomes 1. Knowledge & Understanding By the end of the study-unit the student will be able to: - Evaluate the importance of drawing up a business plan focused around the specific requirements of co-operative societies in various sectors of the economy; - Analyse the processes involved in project management related to: communication, finance & cost administration, quality assurance, planning and use of resources and project evaluation; - Explain the marketing concepts involving product/service development, pricing, target market segmentation, branding and social marketing. 2. Skills By the end of the study-unit the student will be able to: - Prepare co-operative business plans targeted for various recipients, covering start-ups and business continuity circumstances; - Plan and implement in a professional manner a project with all its different aspects including the feasibility, planning, implementation and hand-over stages; - Plan and conduct a marketing plan including all aspects mentioned in the learning outcomes above. Main Text/s and any supplementary readings: - Newton, R. (2006). Project Management Step by Step: How to Plan and Manage a Highly Successful Project. Great Britian: Pearson Education Limited. - Masterson, R., Phillips, N., & Pickton, D. (2017). Marketing: An Introduction. London: Sage Publications Ltd. Notes distributed by lecturers. |
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| STUDY-UNIT TYPE | Lecture | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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