| CODE | CST3331 | |||||||||
| TITLE | Advertising | |||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | Not Applicable | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Media and Communications | |||||||||
| DESCRIPTION | This study-unit is aimed at students who wish to enter the advertising industry as market researchers, account executives or in PR. It will also benefit students who wish to have a solid overview of practical approaches to Advertising. The expected learning outcomes of this study-unit are: - To historically, economically, politically and socially situate Advertising as a subject. - To understand the decision-making process involved in developing advertising campaigns. - To critique existing campaigns and recognise good and bad practice and - To acquire the skill of preparing a case-study Reading List - Arens, W., Weigold, M & Arens, C. (2012) Contemporary Avertising: And Integrated Marketing Communications McGraw-Hill Education, 14 Dec 2012 (14th Edition). http://www.google.com.mt/search?tbo=p&tbm=bks&q=inauthor:%22Christian+Arens%22 - Brierley S., 1995, The Advertising Handbook Routledge, London. - Jones John, P. 1999, The Advertising Business Routledge, London. - Murphy B., 2003, Advertising Reading Pack – Collection of articles/chapters. |
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| RULES/CONDITIONS | Before TAKING THIS UNIT YOU ARE ADVISED TO TAKE CST3032 | |||||||||
| STUDY-UNIT TYPE | Lecture | |||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Mark Anthony Camilleri |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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