Study-Unit Description

Study-Unit Description


CODE CST3811

 
TITLE Public Relations

 
LEVEL 03 - Years 2, 3, 4 in Modular Undergraduate Course

 
ECTS CREDITS 4

 
DEPARTMENT Media and Communications

 
DESCRIPTION An understanding of public relations and how it can be managed as part of integrated marketing communications is necessary for today's and tomorrow's managers.

The study-unit is designed to provide students with a link between theory and practice. While explaining some of the theories and principles of public relations, the study-unit aims to provide students with examples of how public relations works in the real world.

- Publics in Public Relations
- Conceptualising differences between Public Relations and Advertising
- Four Public Relations Models
- Planning for results
- Corporate Public Relations
- Internal Communications
- Media and Media Relations
- Sponsorship
- Corporate Social Responsibility
- Professionalism in Public Relations
- Propaganda
- Persuasive Communication
- Discussion and Overview.

Reading list:

- Cutlip, A. Centre, G. Broom, Effective Public Relations, Prentice Hall International Editions.
- S. Harrison, Public Relations – An Introduction, Routledge.
- D. Wilcox, P. Ault, W. Agee, Public Relations – Strategies and Tactics, Harper Collins.
- Nicoli Nicholas & Komodromos Marcos, “Principles of Public Relations”, University of Nicosia Press, 2013. ISBN 978-9963-711-14-7

Additional Reading:

- J. E. Grunig, Excellence in Public Relations and Communication Management, LEA.

 
STUDY-UNIT TYPE Lecture

 
METHOD OF ASSESSMENT
Assessment Component/s Assessment Due Resit Availability Weighting
Assignment SEM2 Yes 100%

 
LECTURER/S Carmel Bonello

 
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
It should be noted that all the information in the description above applies to study-units available during the academic year 2020/1. It may be subject to change in subsequent years.

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